by Brett Jones | Dec 23, 2020 | Customer Relationship Management
CRM Systems As A Single Source Of Truth CRM Systems As A Single Source Of Truth With many Member touchpoints across both a Club’s physical premises, as well as the Club’s digital presence, building a clear 360 degree picture of each member can be difficult. This is...
by Brett Jones | Nov 13, 2020 | Customer Relationship Management
Success Factors to Implementing CRM Success Factors to Implementing CRM A number of Small and Medium Enterprises have implemented CRM systems in order to build competitive advantage through better customer management. However, the implementation of these systems has...
by Brett Jones | Oct 15, 2020 | Customer Relationship Management
SMS as a CRM and Marketing Channel SMS as a CRM and Marketing Channel Like email marketing, SMS marketing has seen significant growth over the past 15 years. As of 2017, approximately 9 out of every 10 Australians owned a mobile phone. 94% carry their mobile phones...
by Brett Jones | Sep 16, 2020 | Customer Relationship Management
CRM and Customer Communication CRM and Customer Engagement It goes without saying that communicating with customers is important for any organization, including Clubs. Communication in a marketing context is the ability to provide reliable and timely information (Oly...
by Brett Jones | Aug 19, 2020 | Customer Relationship Management
The Benefits of a CRM System CRM and the Digital Transformation With ever increasing competition, it is becoming harder for businesses to compete based on product(s) or service(s) alone. With specific regard to the Club industry, competition has now spread well beyond...
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