by Brett Jones | Apr 13, 2022 | Data, Data Strategy
5 Hurdles to Data Utilisation 5 Hurdles to Data Utilization In the Club industry, there are often hurdles that impede the extent to which data is used in decision making and strategising. These bottlenecks can impact the quality and efficiency of the decision-making...
by Brett Jones | Mar 5, 2022 | Core Services
What is a Data Strategy? Unlocking All-of-Club Data Let’s start by understanding the problem Many businesses today have access to a wealth of data. Especially when it comes to the Club industry, where Clubs have several systems that are constantly collecting...
by Brett Jones | Mar 29, 2021 | Customer Relationship Management
CRM as a Software as a Service Implementation CRM as a Software as a Service Implementation CRM systems, when implemented well can provide Clubs with several benefits from Visitor to Member Conversion, to Increasing Visitation and Building Customer Retention via...
by Brett Jones | Feb 26, 2021 | Customer Relationship Management
Marketing Automation Marketing Automation When referring to the ‘Single Source of Truth’ model, which brings all customer-based data-points in a Club into a single location, as in the case of a CRM system, the Club gains access to a wealth of rich and meaningful...
by Brett Jones | Jan 13, 2021 | Customer Relationship Management
Business Growth: CRM Adopters vs. Non-Adopters Business Growth: CRM Adopters vs. Non-Adopters When considering a new shift in strategy or the implementation of a new technology, it is important for a Club, much like any business to understand how others have fared...
Recent Comments