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CRM as a Software as a Service Implementation

CRM as a Software as a Service Implementation

CRM as a Software as a Service Implementation  CRM systems, when implemented well can provide Clubs with several benefits from Visitor to Member Conversion, to Increasing Visitation and Building Customer Retention via Satisfaction all resulting in optimizing internal...

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Marketing Automation

Marketing Automation

Marketing Automation When referring to the ‘Single Source of Truth’ model, which brings all customer-based data-points in a Club into a single location, as in the case of a CRM system, the Club gains access to a wealth of rich and meaningful insights. These insights...

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Business Growth: CRM Adopters vs. Non-Adopters

Business Growth: CRM Adopters vs. Non-Adopters

Business Growth: CRM Adopters vs. Non-Adopters When considering a new shift in strategy or the implementation of a new technology, it is important for a Club, much like any business to understand how others have fared going down similar paths.  As such, we dive into...

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CRM Systems As A Single Source Of Truth

CRM Systems As A Single Source Of Truth

CRM Systems As A Single Source Of Truth  With many Member touchpoints across both a Club’s physical premises, as well as the Club’s digital presence, building a clear 360 degree picture of each member can be difficult. This is especially true when these disparate...

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Success Factors to Implementing CRM

Success Factors to Implementing CRM

Success Factors to Implementing CRM A number of Small and Medium Enterprises have implemented CRM systems in order to build competitive advantage through better customer management. However, the implementation of these systems has not always been smooth according...

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SMS as a CRM and Marketing Channel

SMS as a CRM and Marketing Channel

SMS as a CRM and Marketing Channel Like email marketing, SMS marketing has seen significant growth over the past 15 years. As of 2017, approximately 9 out of every 10 Australians owned a mobile phone. 94% carry their mobile phones when they leave the house....

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CRM and Customer Communication

CRM and Customer Communication

CRM and Customer Engagement It goes without saying that communicating with customers is important for any organization, including Clubs. Communication in a marketing context is the ability to provide reliable and timely information (Oly Ndubisi, 2007). A slightly...

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The Benefits of a CRM System

The Benefits of a CRM System

CRM and the Digital Transformation With ever increasing competition, it is becoming harder for businesses to compete based on product(s) or service(s) alone. With specific regard to the Club industry, competition has now spread well beyond traditional leisure...

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Let’s Get Radically Personal

Let’s Get Radically Personal

Let’s Get Radically Personal  As we all know, the world has changed. It’s changed in that we’re living in a world where we talk about social distancing and flattening the curve. And as a result, we’ve seen the explosion of ecommerce and digital commerce as the main...

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Live-Stream Wrap

Live-Stream Wrap

More Free Live-Stream Courses to Come! “What a brilliant initiative that Brett Jones and Bullseye CX have taken during the COVID-19 pandemic lockdown. To provide the employees of our industry with a comprehensive training course on Excel from beginners to advanced...

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