by Brett Jones | Mar 29, 2021 | Customer Relationship Management
CRM as a Software as a Service Implementation CRM as a Software as a Service Implementation CRM systems, when implemented well can provide Clubs with several benefits from Visitor to Member Conversion, to Increasing Visitation and Building Customer Retention via...
by Brett Jones | Feb 26, 2021 | Customer Relationship Management
Marketing Automation Marketing Automation When referring to the ‘Single Source of Truth’ model, which brings all customer-based data-points in a Club into a single location, as in the case of a CRM system, the Club gains access to a wealth of rich and meaningful...
by Brett Jones | Jan 13, 2021 | Customer Relationship Management
Business Growth: CRM Adopters vs. Non-Adopters Business Growth: CRM Adopters vs. Non-Adopters When considering a new shift in strategy or the implementation of a new technology, it is important for a Club, much like any business to understand how others have fared...
by Brett Jones | Dec 23, 2020 | Customer Relationship Management
CRM Systems As A Single Source Of Truth CRM Systems As A Single Source Of Truth With many Member touchpoints across both a Club’s physical premises, as well as the Club’s digital presence, building a clear 360 degree picture of each member can be difficult. This is...
by Brett Jones | Nov 13, 2020 | Customer Relationship Management
Success Factors to Implementing CRM Success Factors to Implementing CRM A number of Small and Medium Enterprises have implemented CRM systems in order to build competitive advantage through better customer management. However, the implementation of these systems has...
by Brett Jones | Oct 15, 2020 | Customer Relationship Management
SMS as a CRM and Marketing Channel SMS as a CRM and Marketing Channel Like email marketing, SMS marketing has seen significant growth over the past 15 years. As of 2017, approximately 9 out of every 10 Australians owned a mobile phone. 94% carry their mobile phones...
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