5 Hurdles to Data Utilisation
5 Hurdles to Data Utilization In the Club industry, there are often hurdles that impede the extent to which data is used in decision making and strategising. These bottlenecks can impact the quality and efficiency of the decision-making process, leading to sub-optimal...
What is a Data Strategy? Unlocking All-of-Club Data
Let's start by understanding the problem Many businesses today have access to a wealth of data. Especially when it comes to the Club industry, where Clubs have several systems that are constantly collecting data across the various aspects of the business. Some of...
CRM as a Software as a Service Implementation
CRM as a Software as a Service Implementation CRM systems, when implemented well can provide Clubs with several benefits from Visitor to Member Conversion, to Increasing Visitation and Building Customer Retention via Satisfaction all resulting in optimizing internal...
Marketing Automation
Marketing Automation When referring to the ‘Single Source of Truth’ model, which brings all customer-based data-points in a Club into a single location, as in the case of a CRM system, the Club gains access to a wealth of rich and meaningful insights. These insights...
Business Growth: CRM Adopters vs. Non-Adopters
Business Growth: CRM Adopters vs. Non-Adopters When considering a new shift in strategy or the implementation of a new technology, it is important for a Club, much like any business to understand how others have fared going down similar paths. As such, we dive into...
CRM Systems As A Single Source Of Truth
CRM Systems As A Single Source Of Truth With many Member touchpoints across both a Club’s physical premises, as well as the Club’s digital presence, building a clear 360 degree picture of each member can be difficult. This is especially true when these disparate...
Success Factors to Implementing CRM
Success Factors to Implementing CRM A number of Small and Medium Enterprises have implemented CRM systems in order to build competitive advantage through better customer management. However, the implementation of these systems has not always been smooth according...
SMS as a CRM and Marketing Channel
SMS as a CRM and Marketing Channel Like email marketing, SMS marketing has seen significant growth over the past 15 years. As of 2017, approximately 9 out of every 10 Australians owned a mobile phone. 94% carry their mobile phones when they leave the house....
CRM and Customer Communication
CRM and Customer Engagement It goes without saying that communicating with customers is important for any organization, including Clubs. Communication in a marketing context is the ability to provide reliable and timely information (Oly Ndubisi, 2007). A slightly...
The Benefits of a CRM System
CRM and the Digital Transformation With ever increasing competition, it is becoming harder for businesses to compete based on product(s) or service(s) alone. With specific regard to the Club industry, competition has now spread well beyond traditional leisure...
The Member Alignment Program that Bullseye CX developed really got our staff thinking what drives our members purchase decisions. Bullseye CX has helped us achieve some great trading results with profits that have not been enjoyed for years. "
We knew that great service would drive our business forward, BullsEye CX creates a tangible structure that binds together a range of customer service tactics. The Service Blueprinting program allowed us to identify what members really want in a service-package and gave us a tool to measure changes in customer satisfaction. "
The Program developed by BullsEye CX really gave me a better understanding of which customers were walking away from my business. The “reconnecting lost members” program provided a great ROI and impacted positively on our profit. "
Bullseye CX’s MaCSEER yielded valuable insights into improving the customer experience for our members across the Mounties Group. Of particular value was Bullseye CX’s work around Employee Engagement that revealed opportunities to improve our front-line service capability. "
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