Let’s start by understanding the problem

Many businesses today have access to a wealth of data. Especially when it comes to the Club industry, where Clubs have several systems that are constantly collecting data across the various aspects of the business. Some of these systems include gaming, point-of-sale, kiosks, accounting, digital marketing, and more. While each of these systems are used to help facilitate the various types of transactions that occur across the Club, only those who specifically mange each department are often privy to their respective systems. They also only utilise a small sub-set of the data their systems collect, in order to execute on their day-to-day, tactical objectives.

Hurdles to Data Utilisation

• Managers often are time poor, and deal with a multitude of tasks – de-prioritising understanding the scope of their data
• Data processing is manual, and repetitive and may lead to errors
• Siloed data does not permit for cross-functional analyses – leading to sub-optimised insights
• Managers can be overwhelmed by the vastness of the data collected
• Management believes the current way is the best way
• Data is treated as a by-product and not an asset

Now, let’s explore what a Data Strategy is

A Data Strategy can be simply defined as a plan to maximize the value of all data collected across the business. It puts structure around the data available, the infrastructure available and needed in order to put that data to work and identifying how the insights from data will align strategy with the business’ overarching strategic objectives.

With input from the various departments, the data strategy planning process helps the management map out their current level of data use against their core strategic objectives. The process of building a Data Strategy identifies any misalignments there may be between:

• what data is collected,
• how it is processed,
• who uses it,
• the hurdles to data ustilisation, and
• what the expectations of the data are.

Bullseye CX’s Data Strategy Framework helps Clubs take both, an inside-out and out-side in perspective of how their data is used. The framework breaks the Data Strategy into 6 key stages, which enable a Club to identify:

• which stage they currently are in,
• where they need to be in order to achieve their overall strategic objectives,
• what they need to accomplish in order to move through each stage of the framework, and
• how they can move from one stage to the next

Learn how Bullseye CX’s Data Strategy Framework is helping Clubs. Read our Case Study on ‘Develop a Data Strategy’ here.