This policy may be updated from time to time. Please peruse this policy regulary to ensure you have read the latest version.
This policy was update on: 15th May 2020.
How We Collect and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person. The following section details how Bullseye CX may collect and use any personal information it may receive.
You may be asked to provide your personal information when you contact Bullseye CX or Bullseye CX affiliates or Bullseye CX authorized business partners (which includes consultants, agents, contractors, vendors, licensors, resellers, system integrators, etc.). This information may be collected via contact forms on the Bullseye CX website, or other means, including phone calls or postal mail.
Bullseye CX, its authorised partners or affiliates may receive and/or share personal information, including your name, email address, phone number, mailing address, organisation name, your profession/role, contact preferences, IP address, unique identifier and credit card information, when you:
- enquire about Bullseye CX products and/or services
- purchase Bullseye CX products and/or services
- register to access and/or use Bullseye CX services
- contact Bullseye CX with regards to requesting services related to fulfilling a Bullseye CX product and/or service offering
- participate in an online survey
- participate in a Bullseye CX Executive Seminar or Education Programme
The personal information Bullseye CX collects allows it to keep you posted on the latest services announcements, product and service offerings, updates and upcoming events.
This information additionally helps Bullseye CX to improve its content, and advertising. You can opt out by sending a notice to our return email address at anytime. Please note that opting out may impact your ability to use some or all of Bullseye CX services.
Bullseye CX may use your personal information to send to you important notices, such as communications about purchases, changes to the terms, conditions, and policies, your compliance/non-compliance with the terms and conditions of usage of Bullseye CX services, etc. These are considered transactional communications. Because this information is important to your interaction with Bullseye CX, you may not opt out of receiving these communications.
Bullseye CX may also use personal information for internal purposes such as auditing, data analysis, and research to improve Bullseye CX’s products, services, and customer communications.
When you leave comments on the site we collect the data shown in the comments form, and also the your IP address and browser user agent string to help spam detection.
If you enter into a sweepstake, contest, or similar promotion offered by Bullseye CX, Bullseye CX may use the information you provide in order to administer or carry out those programmes.
How We Collect and Use of Non-Personal Information
Non-personal information is data in a form that does not permit direct association with any specific individual. This means that there is no personally identifiable data associated with this type of information.
The following section details how Bullseye CX may collect and use any non-personal information it may receive.
Bullseye CX may collect, use, transfer, and disclose non-personal information for any purpose.
Bullseye CX may collect information such as unique device identifier, location, details on services usage and the time zone – where Bullseye CX content, or product or service is consumed or accessed so that Bullseye CX can better understand visitor, user and consumer behaviour and improve its services, and advertising. If applicable, Bullseye CX may collect and review your content to ensure your compliance with the terms and conditions of usage of its services.
Bullseye CX also may collect anonymised information regarding visitor/user activities on the Bullseye CX website. This information is aggregated and used to understand how Bullseye CX content in consumed, which parts of the website, content, products and or services are of interest and to understand how visitors interact with the website’s functionality. This aggregated data is non-personal information that enables Bullseye CX to improve its content, website functionality, product and service offerings.
There may be instances where Bullseye CX may combine or link non-personal information with personal information. In such instances, the combined information (for as long as it remains combined) will be regarded as personal information and will be subject to the aforementioned ‘Collection and Usage of Personal Information’ statement.
Blog, Forum and Social Media Related Personal Information
Bullseye CX may offer Blogs, Forums, Chat Rooms, Online Conferencing functionality as well as participate in Social Media or social networking services.
If you choose to participate in any or all Bullseye CX Blogs, Forums, Chat Rooms, Online Conferencing, Social Media or social networking services, any information you share will be visible to other users, can be read, collected, retained or otherwise used by other users.
You are responsible for any information you choose to submit, including any personal information, in these instances.
Bullseye CX’s website, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons.
These technologies enable Bullseye CX to improve its digital service offerings (including its website, email, online services, interactive applications and advertisements), better understand user behaviour, identify which parts of the website the users have visited, and facilitate and measure the effectiveness of advertisements and web searches.
The information collected by cookies and any other technologies for these purposes is considered and treated as non-personal information. In the instance that an IP (Internet Protocol) address or similar identifiers are collected, these identifiers are treated as personal information by local laws, and as such Bullseye CX also treats such information as personal information.
When you visit a Bullseye CX website, landing page or microsite, Bullseye CX may gather some information automatically and store it in log files. This information includes Internet service provider (ISP), Internet Protocol (IP) addresses, browser type and language, referring and exit pages, operating system, date/time stamp, and clickstream data. Bullseye CX uses this information to understand and analyse trends, to manage the site, to learn about visitor and user behaviour on the site, and to gather demographic information about its user base as a whole. Bullseye CX may use this information in and/or to facilitate its marketing and advertising.
In some of its email messages, Bullseye CX may use a “tagged”, “UTM tagged” or “click-through URL” or link, linked to content on a Bullseye CX website, landing pages or microsites. When visitor or users click one of these URLs or links, they pass through a separate web server before arriving at the destination page on the website. These links collect click-through data, which is tracked to enable the identification of interest in particular topics and measure the effectiveness of Bullseye CX customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable Bullseye CX to send email messages in a format that customers can read, and they indicate whether mail has been opened. Bullseye CX may use this information to reduce or eliminate messages sent to customers.
Disclosure to Third Parties
At times, in order to facilitate the operation of a Bullseye CX product or service for its customers, Bullseye CX may make certain personal information available to partners that work with Bullseye CX to provide services, or that help Bullseye CX market to customers.
This may include when you agree to consume or purchase Bullseye CX products and/or services, you authorise Bullseye CX and its service providers to exchange relevant information that you provide during the activation process to carry out the operation of these products and/or services.
If you consume, use or enter an agreement to use Bullseye CX products and/or services, your account will be governed by Bullseye CX and its service providers’ privacy policies. Personal information will only be used by Bullseye CX to provide or improve its services and advertising; it will not be shared with third parties for their marketing purposes.
Bullseye CX shares personal information with partners who provide services such as information processing, extending credit, fulfilling customer orders, managing and enhancing customer data, providing customer service, providing functionality, assessing your interest in Bullseye CX services, and conducting customer research or surveys. These companies are obligated to protect your information and may be located wherever Bullseye CX operates.
On occasion, it may be necessary by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence and/or operation − for Bullseye CX to disclose your personal information. Bullseye CX may also disclose information about you if Bullseye CX determines that for purposes of law enforcement, national security or other issues of public importance and safety, disclosure is necessary or appropriate.
Bullseye CX may also disclose relevant information if Bullseye CX determines that disclosure is reasonably necessary to enforce its terms and conditions or protect its operations or users. Additionally, in the event of a reorganization, merger, or sale, Bullseye CX may transfer any and all personal information Bullseye CX collect to the relevant third-party.
Protection and Retention of Personal Information
In order to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration and destruction, Bullseye CX takes precautions including technical, administrative and physical measures.
Access to Personal Information
For certain services, Bullseye CX may request user personal data such as email address information to complete registration and authenticate you as a valid user. In the future, as additional information is required for renewals or future registrations, Bullseye CX will make good faith efforts to provide you with access so that you can request for Bullseye CX to correct the data if it is inaccurate or delete the data if Bullseye CX is not required to retain it by law or for legitimate business purposes. Bullseye CX may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardise the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.
Third-Party Sites and Services
Bullseye CX websites and services may contain links to third-party websites, products, and or services. Bullseye CX and associated services may reference other sites offered by third parties. Information collected by third parties, which may include additional information or requirements, is governed by their respective privacy practices. Bullseye CX encourages you to learn about the privacy practices of those third parties.