{"id":1250,"date":"2020-05-21T10:06:14","date_gmt":"2020-05-21T00:06:14","guid":{"rendered":"http:\/\/bullseyecx.com.au\/?page_id=1250"},"modified":"2023-05-09T18:49:32","modified_gmt":"2023-05-09T08:49:32","slug":"macseer","status":"publish","type":"page","link":"https:\/\/bullseyecx.com.au\/services\/macseer\/","title":{"rendered":"MaCSEER"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Center Aligned Text ” _builder_version=”4.16″ background_color=”#f8fbfe” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#a4b8c1 0%|#031926 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#a4b8c1″ background_color_gradient_end=”#031926″ background_image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/section-header-bg-grey-02.jpg” background_position=”top_center” background_blend=”overlay” custom_padding=”4vw|0px|4vw|0px|false|false” bottom_divider_style=”arrow” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”8%” animation_starting_opacity=”100%” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ _dynamic_attributes=”content” text_font=”|600|||||||” text_text_color=”#ffffff” text_font_size=”4em” text_line_height=”1em” header_font=”|700|||||||” header_line_height=”1.3em” header_2_font=”||||||||” text_orientation=”center” background_layout=”dark” max_width=”80%” max_width_tablet=”” max_width_phone=”80%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”2vw||2vw||true|false” custom_padding_tablet=”” custom_padding_phone=”2vw||6vw||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”2.5em” text_font_size_last_edited=”on|phone” global_module=”1772″ global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Features CTA Section” _builder_version=”4.16″ custom_padding=”100px|0px|0px|0px||” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Left Sided Image” module_id=”Services-More” _builder_version=”4.16″ custom_padding=”0px|0px|60px|0px||” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/05\/MaCSEER-Map.png” title_text=”MaCSEER Map” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”35vw” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” animation_style=”zoom” animation_direction=”right” animation_intensity_zoom=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

MaCSEER<\/h2>\n
\n

MaCSEER, a proprietary methodology has been used by business of all sizes to assess the organisation\u2019s marketing practices, its employee initiatives and operations. MaCSEER reviews the performance of a business in six areas: Marketing Orientation, Marketing Organisation, New Customer Marketing, Existing Customer Marketing, Internal Marketing, and Service Quality.<\/p>\n

The following illustrative questions reflect the scope of our inquiry into the six areas. Based on performance relative to competitors in each of these six areas, we award performance ratings from one to five stars for each area.\u00a0<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Right Sided Image” _builder_version=”4.16″ custom_css_main_element=”display: flex;||flex-wrap: wrap;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;” custom_css_main_element_tablet=”margin: auto;”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” background_layout=”dark” max_width=”700px” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

1. Marketing Orientation
<\/span><\/h2>\n
    \n
  • Is marketing viewed as everyone\u2019s role or just the marketing department\u2019s role?<\/li>\n
  • Do senior managers interact regularly with customers?<\/li>\n
  • Does the business engage in formal marketing research to understand the needs and satisfaction levels of customers?<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||4vw||false|false” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 1;”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-133-consult-icon-dark-.svg” title_text=”Asset 133 consult-icon-dark-” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Left Sided Image” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-152-consult-icon-dark-.svg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”right” animation_intensity_zoom=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

    2. Marketing Organisation<\/h2>\n
      \n
    • Is there a high-level marketing officer with adequate authority over the business activities that affect customer satisfaction?<\/li>\n
    • Is there a good working relationship between the Head of Marketing and the CEO?<\/li>\n
    • Are the various functional areas well coordinated to ensure the delivery of the right customer experience and customer satisfaction?<\/li>\n<\/ul>\n

       <\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Right Sided Image” _builder_version=”4.16″ custom_css_main_element=”display: flex;||flex-wrap: wrap;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;” custom_css_main_element_tablet=”margin: auto;”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” background_layout=”dark” max_width=”700px” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

      3. New Customer Marketing
      <\/span><\/h2>\n
        \n
      • Are formal strategies in place to attract new customers?<\/li>\n
      • Are these strategies based on a good understanding of potential market segments and their needs?<\/li>\n
      • Are sufficient resources being devoted to new customer marketing?<\/li>\n
      • Is the organisation capable of adapting its operations to the needs of new customers?<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”||4vw||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 1;”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-154-consult-icon-dark-.svg” title_text=”Asset 154 consult-icon-dark-” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Left Sided Image” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-149-consult-icon-dark-.svg” title_text=”Asset 149 consult-icon-dark-” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”right” animation_intensity_zoom=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

        4. Existing Customer Marketing<\/h2>\n
          \n
        • Are formal strategies in place to market effectively to existing customers?<\/li>\n
        • Are sufficient resources devoted to existing customer marketing?<\/li>\n
        • Are existing customers being made aware on a regular basis that their patronage is valued?<\/li>\n
        • Is sufficient attention being paid to solving customer problems and minimise attrition?<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Right Sided Image” _builder_version=”4.16″ custom_css_main_element=”display: flex;||flex-wrap: wrap;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;” custom_css_main_element_tablet=”margin: auto;”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” background_layout=”dark” max_width=”700px” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

          5. Internal Marketing<\/h2>\n
            \n
          • Does the business have high standards about who is hired?<\/span><\/li>\n
          • Are employees properly trained to perform their service roles?<\/span><\/li>\n
          • How satisfied are the employees with their jobs?<\/span><\/li>\n
          • Does the organisation exhibit considerable care and concern in dealing with its employees?<\/span><\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”||6vw||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 1;”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-156-consult-icon-dark-.svg” title_text=”Asset 156 consult-icon-dark-” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Left Sided Image” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-148-consult-icon-dark-.svg” title_text=”Asset 148 consult-icon-dark-” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”right” animation_intensity_zoom=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

            6. Service Quality<\/h2>\n
              \n
            • Does the business offer tangible evidence of the quality of its services?<\/li>\n
            • Are services performed right the first time and delivered on time?<\/li>\n
            • How willing are the employees to solve customer problems?<\/li>\n
            • Do the employees consistently display courteous behaviour toward customers and convey their respect for the time and money customers spend on company’s premises?<\/li>\n<\/ul>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Right Sided Image” _builder_version=”4.16″ custom_css_main_element=”display: flex;||flex-wrap: wrap;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;” custom_css_main_element_tablet=”margin: auto;”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#031926″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700|||||||” header_2_text_color=”#031926″ header_2_font_size=”2.2em” header_2_line_height=”1.5em” header_5_font=”|600|||||||” header_5_font_size=”1.2em” header_5_line_height=”1.4em” background_layout=”dark” max_width=”700px” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

              Methodology<\/h2>\n

              MaCSEER requires data inputs from many different sources, and the entire methodology is based on the tenet of triangulation. Triangulation is broadly defined as “the combination of methodologies in the study of the same phenomena.” The triangulation metaphor is derived from navigation and military strategies that use multiple reference points to locate an object’s exact position. Triangulation ensures consistency and comprehensiveness in research projects.<\/p>\n

              We use published information sources, employee focus groups, customer focus groups, discussions with senior and middle managers, business financial data, and existing research\/new pertaining to customer and employee satisfaction to score the business on the six areas of MaCSEER. At the conclusion of our study, a written report of between 20-25 pages is submitted to the client with specific recommendations that the client needs to undertake to enhance performance in the six MaCSEER areas.<\/p>\n

              [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTkifX0=@” button_text=”Learn More” _builder_version=”4.16″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”1.5em” button_text_color=”#ffffff” button_bg_color=”#77aca2″ button_bg_color_gradient_direction=”243deg” button_bg_color_gradient_stops=”#3D72E7 0%|#53a0fe 100%” button_bg_color_gradient_start=”#3D72E7″ button_bg_color_gradient_end=”#53a0fe” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”|800|||||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”30px|||” custom_padding=”15px|30px|15px|30px” button_bg_color_gradient_stops_tablet=”#3D72E7 0%|#53a0fe 100%” button_bg_color_gradient_stops_phone=”#3D72E7 0%|#53a0fe 100%” button_text_color_hover=”#ffffff” button_border_radius_hover=”26px” button_letter_spacing_hover=”1px” global_module=”571″ saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”0px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”||6vw||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 1;” custom_css_main_element_tablet=”margin: auto;”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-65BI-icon-dark.svg” title_text=”Asset 65BI-icon-dark” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”20vw” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” filter_opacity=”50%” animation_style=”zoom” animation_direction=”right” animation_intensity_zoom=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”100%” custom_padding=”0px||1px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_cta title=”Book a Phone Consultation Today” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTkifX0=@” button_text=”Book Consultation” _builder_version=”4.16″ _dynamic_attributes=”button_url,content” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IkxlYXJuIGhvdyBCdWxsc2V5ZSBDWCdzICIsImFmdGVyIjoiIGNhbiBiZW5lZml0IHlvdXIgb3JnYW5pc2F0aW9uLiJ9fQ==@[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.16″ background_color=”#f8fbfe” use_background_color_gradient=”on” background_color_gradient_direction=”150deg” background_color_gradient_stops=”#a4b8c1 0%|#031926 100%” background_color_gradient_start=”#a4b8c1″ background_color_gradient_end=”#031926″ custom_padding=”100px|0px|100px|0px” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row admin_label=”Tittle” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”center” header_text_color=”#ffffff” header_2_font=”|700|||||||” header_2_text_color=”#ffffff” header_2_font_size=”35px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

              Bullseye CX Services<\/h2>\n

              Explore Bullseye CX\u2019s suite of powerful and fully managed products and service that can help your business grow.<\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Features Row” _builder_version=”4.16″ custom_padding=”0.75%||0.75%|” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Business Intelligence” image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-173-C-.svg” image_icon_width=”30%” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” header_font=”|600|||||||” header_text_color=”#031926″ header_line_height=”1.4em” body_font=”||||||||” body_text_color=”#7c8e9b” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”zoom” animation_intensity_zoom=”5%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ3NiJ9fQ==@” border_radii=”on|4px|4px|4px|4px” border_color_all=”#031926″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” image_max_width=”30%” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”DWBI Roadmap” image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-172-C-.svg” image_icon_width=”30%” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” header_font=”|600|||||||” header_text_color=”#031926″ header_line_height=”1.4em” body_font=”||||||||” body_text_color=”#7c8e9b” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”zoom” animation_intensity_zoom=”5%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MiJ9fQ==@” border_radii=”on|4px|4px|4px|4px” border_color_all=”#031926″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” image_max_width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”BI as a Service” image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-175-C-.svg” image_icon_width=”30%” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” header_font=”|600|||||||” header_text_color=”#031926″ header_line_height=”1.4em” body_font=”||||||||” body_text_color=”#7c8e9b” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”zoom” animation_intensity_zoom=”5%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4OSJ9fQ==@” border_radii=”on|4px|4px|4px|4px” border_color_all=”#031926″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” image_max_width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”CRM” image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-175-C-.svg” image_icon_width=”30%” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” header_font=”|600|||||||” header_text_color=”#031926″ header_line_height=”1.4em” body_font=”||||||||” body_text_color=”#7c8e9b” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”zoom” animation_intensity_zoom=”5%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYwMCJ9fQ==@” border_radii=”on|4px|4px|4px|4px” border_color_all=”#031926″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” image_max_width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Play4Fun” image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-172-C-.svg” image_icon_width=”30%” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” header_font=”|600|||||||” header_text_color=”#031926″ header_line_height=”1.4em” body_font=”||||||||” body_text_color=”#7c8e9b” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” child_filter_opacity=”50%” animation_style=”zoom” animation_intensity_zoom=”5%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY4MyJ9fQ==@” border_radii=”on|4px|4px|4px|4px” border_color_all=”#031926″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” image_max_width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ custom_padding=”||1px|||” da_disable_devices=”off|off|off” global_module=”543″ saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][dica_divi_carousel item_width_auto=”on” item_width=”100%” transition_duration=”1000″ loop=”on” autoplay=”on” hoverpause=”on” autoplay_speed=”4000″ dot_nav=”on” item_spacing=”100px” equal_height=”on” advanced_effect=”1″ arrow_nav_color=”#b20000″ arrow_bg_color=”#b20000″ dots_color=”#031926″ dots_active_color=”#b20000″ align=”right” image_sizing=”30%” carousel_container_margin=”||||false|false” innercontent_padding=”||||false|false” item_padding=”|10vw|||false|false” image_container_margin=”|||-16vw|false|false” text_margin=”||||false|false” text_padding=”||||false|false” _builder_version=”4.16″ width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” global_colors_info=”{}”][dica_divi_carouselitem title=”The Member Alignment Program that Bullseye CX developed really got our staff thinking what drives our members purchase decisions. Bullseye CX has helped us achieve some great trading results with profits that have not been enjoyed for years. %22″ button_url_new_window=”1″ image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-169QUOTES.svg” image_position=”image_left” image_padding=”|2vw||2vw|false|true” _builder_version=”4.16″ title_font_size=”1.3em” body_font_size=”1.2em” global_colors_info=”{}”][\/dica_divi_carouselitem][dica_divi_carouselitem title=”We knew that great service would drive our business forward, BullsEye CX creates a tangible structure that binds together a range of customer service tactics. The Service Blueprinting program allowed us to identify what members really want in a service-package and gave us a tool to measure changes in customer satisfaction. %22″ button_url_new_window=”1″ image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-169QUOTES.svg” image_position=”image_left” image_padding=”|2vw||2vw|false|true” _builder_version=”4.16″ title_font_size=”1.3em” body_font_size=”1.2em” global_colors_info=”{}”][\/dica_divi_carouselitem][dica_divi_carouselitem title=”The Program developed by BullsEye CX really gave me a better understanding of which customers were walking away from my business. The \u201creconnecting lost members\u201d program provided a great ROI and impacted positively on our profit. %22″ button_url_new_window=”1″ image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-169QUOTES.svg” image_position=”image_left” image_padding=”|2vw||2vw|false|true” _builder_version=”4.16″ title_font_size=”1.3em” body_font_size=”1.2em” global_colors_info=”{}”][\/dica_divi_carouselitem][dica_divi_carouselitem title=”Bullseye CX\u2019s MaCSEER yielded valuable insights into improving the customer experience for our members across the Mounties Group. Of particular value was Bullseye CX\u2019s work around Employee Engagement that revealed opportunities to improve our front-line service capability. %22″ button_url_new_window=”1″ image=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-169QUOTES.svg” image_position=”image_left” image_padding=”|2vw||2vw|false|true” _builder_version=”4.16″ title_font_size=”1.3em” body_font_size=”1.2em” global_colors_info=”{}”][\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ background_color=”#031926″ custom_padding=”||53px|||” global_module=”649″ saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][dsm_menu menu_id=”13″ menu_link_text_color=”#ffffff” menu_space_between=”0.5em” list_style_type=”none” disabled_on=”off|off|off” _builder_version=”4.16″ header_text_color=”#ffffff” menu_font_size=”1.1em” sub_menu_font_size=”13px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”][\/dsm_menu][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][dsm_menu menu_id=”14″ menu_link_text_color=”#ffffff” menu_space_between=”0.5em” list_style_type=”none” disabled_on=”off|off|off” _builder_version=”4.16″ header_text_color=”#ffffff” menu_font_size=”1.1em” sub_menu_font_size=”13px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”][\/dsm_menu][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_id=”Newsletter” _builder_version=”4.16″ header_2_text_color=”#77aca2″ header_2_font_size=”1.8em” header_2_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              Stay in the know with our newsletter<\/h2>\n

              [\/et_pb_text][dsm_contact_form_7 cf7_library=”2033″ show_validation=”on” button_alignment=”right” input_background_color=”rgba(255,255,255,0.19)” validation_success_background_color=”#468189″ _builder_version=”4.19.3″ input_textarea_select_text_color=”#ffffff” placeholder_text_color=”#ffffff” placeholder_font_size=”0.8em” placeholder_line_height=”1.4em” radio_checkbox_text_color=”#ffffff” radio_checkbox_font_size=”0.8em” radio_checkbox_line_height=”0.6em” error_validation_text_color=”#ffffff” success_validation_text_color=”#ffffff” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_bg_color=”#468189″ button_one_border_radius=”5px” button_one_rel=”off|off|off|off|off” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” border_radii_validation_success=”on|7px|7px|7px|7px” border_style_all_validation_success=”none” global_colors_info=”{}”][\/dsm_contact_form_7][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/bullseyecx.com.au\/wp-content\/uploads\/2020\/04\/Asset-11.svg” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.16″ _dynamic_attributes=”url” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

              MaCSEER MaCSEER, a proprietary methodology has been used by business of all sizes to assess the organisation\u2019s marketing practices, its employee initiatives and operations. MaCSEER reviews the performance of a business in six areas: Marketing Orientation, Marketing Organisation, New Customer Marketing, Existing Customer Marketing, Internal Marketing, and Service Quality. The following illustrative questions reflect the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":606,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/pages\/1250"}],"collection":[{"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":2,"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/pages\/1250\/revisions"}],"predecessor-version":[{"id":2746,"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/pages\/1250\/revisions\/2746"}],"up":[{"embeddable":true,"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/pages\/606"}],"wp:attachment":[{"href":"https:\/\/bullseyecx.com.au\/wp-json\/wp\/v2\/media?parent=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}