A data strategy is a plan to get the most value from the data a Club already collects across gaming, point-of-sale, bookings, membership, rostering and finance. It sets out what data matters, how it is brought together, who uses it, and how it supports the Club's strategic objectives. Without one, most Clubs use only a small fraction of the data their systems capture. This article brings together two earlier pieces: What is a Data Strategy, and 5 Hurdles to Data Utilisation.
